Building and continually adding posts to a new business blog may come across as a time drain, however, one has to seriously thonk about putting up a business blog it if you want your startup to have a strong presence on the Internet. A blog can do wonders in ways that a busines website can’t on by itself. While a website is typically for displaying, promoting and selling products, a blog is utilized best as an bolt-on to your site, offering the potential to increase your visibility and likability—standout details of businesses that move the most leads to sales. At the same time, an updated blog is an good way to keep your website’s Seo highly concentrated. In other words, blogging can assist your preserve and make it so your site shows up at the top of searches.
While this is all a bonus, blogging isn’t for everyone. If you’re lacking time at your business and don’t have the exaxa time to blog consitently—at least once a week and even that is pushing it—it may not be smart to start one. Having a bad blog usually gives a even worse impression than not having one at all. It can make you look Non reliable even if you’re a great businessperson.
With that said, the benefits of an up-to-date business blog might be worth finding time to have one. If you think your business has any room for improvement whatsoever in the following areas, blogging might be the answer.
Credibility and Likability
Customers like doing business with companies known for their expertise. Credibility can be established in plenty of ways, the most obvious being consistent delivery of high-quality products and service. People will notice, and word will spread. But you can also gain business cred by offering customers something they want, that you have, for free: tips and information relevant to your industry. It’s pretty standard to blog about what your business has coming down the pike—soon-to-be-released products, events the company attends, etc. However, people also appreciate valuable blog content that’s not about you and your business, but the industry you serve. It shows them a few things. One, you’re knowledgeable about what you do. And two, you care about sharing tips, news and best practices with your customers—not just about selling them stuff.
That can attract new customers, and it’s good for your SEO.
Search Engine Optimization (SEO)
Having a blog is often the easiest way to improve how high your website is indexed by search engines, as long as you make sure to do a few things: move the blog to your own web domain, and post regularly.
BLogging platforms like WordPress let you build a blog for free. However, if you really want SEO results, you’ll need to some capital and host your blog on your own web domain. Search engines won’t find you very easily if you don’t do this. Plus, having all your sites on one domain is generally a rule of thumb if you care about SEO.
Now that you know how a small business blog can be useful, here are the big questions:
Are you confident in your level of knowledge about your industry? Are you comfortable with your company’s voice and personality? Do you have relevant content—tips, tutorials, photos, videos, industry insight, etc.—that you’re willing to share with customers? Do you want to increase SEO or does your site already index well? Are you ready to commit some time to blogging each week?
Your answers to these questions should help you decide if you’re ready to enter the best income opportuntity on the Net for small businesses.